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Group assignment: Turn an old print ad to a TVC carrying the same message
I'll be home for Chivas
My role in this project: brainstorming, scriptwriting, storyboard
It is funny that we almost thought it’s “We’ll be home for Christmas”. The Christmas vibe visual is misleading, but at the same time, it successfully conveys the message that Chivas is so good.
We want to maintain the fun of “I’ll be home for Christmas” to “I’ll be home for Chivas”.
The story of the TVC begins with a man rushing home on Christmas Day. While everyone is expecting that the man is rushing home for his family, it turns out he is going home for Chivas Scotch.
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